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Monday, February 5, 2007

PS3 driving Blu-ray movie sales, outpacing HD-DVD


Sony has made certain that recent Nielsen VideoScan sales figures would not go unnoticed, today heralding PlayStation 3 as a driving force behind a growing appetite for Blu-ray movie consumption. According to the Nielson data, during the first two weeks of January, sales of Blu-ray movies outpaced those of HD-DVD movies by a wide margin; in week one, 47.14 HD DVD titles were sold for every 100 Blu-ray titles; in week two, the margin grew to 38.36 HD-DVD titles for every 100 Blu-ray titles. High-Def Digest suggests that, despite HD-DVD's head start, overall sales of the two formats could be equal in a matter of weeks; while Sony is already confident that "Blu-ray has surpassed HD-DVD in cumulative sales."

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